Analysis of Promotional Media Selection Based on Modified Analytical Hierarchy Process (AHP) to Increase Halal Product Sales Volume

Finding the promotional media that used AHP in earlier experiments was intended goal of this study, however data gathering proved to be quite difficult for researchers. This is because research issue, MSMEs halal product, demands an excessive volume questionnaire data. The researcher also made effort simplify by designating consideration and contempt with numbers 1 0, respectively. Since EPIC model contains four distinct dimensions, it utilized produce indications. implies measurements can taken each dimensions. development modifications are demonstrated calculation pairwise comparison matrices main focus study. In collection much easier faster. It caused form simple only takes less than 2 minutes. Social as a substitute traditional advertising scenarios mentioned. most popular alternative promotion social (36%). Search engines product collaboration (30% 13%) following increase product.